Jean-claude biver wife
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Jean-Claude Biver
Jean-Claude Biver is a Swiss watch producer associated with Blancpain and Omega, and now CEO of Hublot and TAG Heuer.
Encounter with the Haute Horlogerie
Jean-Claude Biver was born on 20 September 1949 in Luxembourg. "By jogging" he came to mechanical watches, he tells in an interview. He has run much marathon in the Vallée de Joux. His running partner and friend was Jacques Piguet, a manufacturer of high quality mechanical movements. On his wrist Biver discovered a skeletonized watch, which greatly impressed him. At the 60th birthday of Piquet's father, he met the CEO of Audemars Piguet. In the short term he was given a workplace. After he had been at Audemars Piguet from 1975 to 1979 and had been studying the methods of the Haute Horlogerie, he spent two years as a manager at Omega.
Swatch Group: Revitalization of Blancpain and Omega
In 1981 Biver together with Jacques Piguet bought the rights to the brand, Blancpain from the SSIH. This brand had fallen out of use in the 1970s, though it had a long history. Under Biver an
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Jean-Claude Biver: past, present, future
E
uropa Star: In 1975, after completing an Economics degree at the University of Lausanne and having settled in the countryside, in the Joux Valley, you joined Audemars Piguet and were appointed sales manager for the European countries, mainly Germany. The watch manufacturer had just released the Royal Oak and some strategic decisions had to be taken that will have a decisive impact on the brand’s future orientation…
Jean-Claude Biver: Georges Golay, the charismatic boss of Audemars Piguet back then, had the courage to launch the Royal Oak designed by the brilliant Gérald Genta. One day, he summoned us. He was worried: this first steel watch, which was totally innovative back then – you could even see the screws on the bezel – had been rejected by most of the markets, except Italy. And on the other hand, he’d noted that Patek Philippe was buying back its old timepieces.
What were we to do? The young generation, of which I was a part, wanted to invest to conquer the future, not bolster up the past. Mr Golay
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Jean-Claude Biver
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